Don’t cancel, adjust, exhibit online!

Many in the art industry are having a hard time right now and are looking for new ways to both exhibit and sell their art. Therefore, we at Artely have compiled some tips on what to think about when presenting and selling art online, and explain the differences between different online actors. We also share the benefits of buying art online.

Feel free to share these tips, so others can take part in them too!

How to present art online in the best way

Make sure you have good pictures and several pictures (main picture, some detailed pictures, picture of edge / frame, picture of the signature, an environmental picture). Preferably also a video. All this gives a good idea of ​​the work and is often crucial for the customer to place an order.
Bring all practical information about the work. A common question is whether the work is ready to be hung as it is, for example, there is a hanging device etc.
Be sure to have clear purchase terms, information about payment options, return terms etc.
Have a transparent price and information about shipping is included in the price. If it is not included, you should specify the shipping cost.
Make sure to provide clear delivery information, ie how the work will be transported and how long the delivery is expected to take.

To consider when choosing online platforms

Today, there are a plethora of different online players and new ones are added all the time, everything from digital platforms to galleries that operate online, and it is important to be able to differentiate between them. Just like offline, it is important for your brand how and where you are represented online. The big difference lies in the selection of artists and how you work with your artists. A platform has many artists and the goal is to have as many artists as possible to present as large and wide a range as possible. Here, it is therefore extra important to take a closer look at the context in which you will be seen. A gallery works largely like a traditional gallery, where the focus is on long-term collaboration. Each artist is hand-picked and all works presented are selected together with the gallery owner. Commissions can also differ. Platforms are usually lower in commission and the galleries can be at similar levels as physical galleries.


Aleksandra Antonov, one of the founders of Artely, selects works together with the artist Stefan Lindqvist.

The benefits of being visible to an online platform:

  • Greater influence. Online galleries and platforms do not usually lock in the artist in terms of exclusive collaboration to the same limited extent as physical Swedish galleries can do.
  • Greater opportunity to reach significantly more people and greater international exposure, as online players have a direct window of exposure to the whole world.
  • More continuous sales throughout the year, you do not have to wait for an exhibition to reach out directly with new works.
  • Smoother and easier to run your artistic business, less overhead as much is done digitally.
  • Online actors are generally more inclusive and have the capacity to exhibit art by a virtually unlimited number of artists.
  • Opportunity to reach completely new target groups who do not usually or always dare to go to galleries.
  • Secure payments to the artist, always on time.

The benefits of buying art online:

  • Much larger and better range that is not limited to locally operating players.
  • Transparent pricing.
  • Secure purchases, many different payment options and at least 14 days of open purchase.
  • Easy purchases with home delivery.
  • Opportunity to take part in and buy art regardless of place and time.
    Take care of yourselves and let us all help each other in these challenging times. And remember, don’t cancel, adjust, exhibit online!

/ Artely